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Showing posts from March, 2023

Why does your project exist?

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  Why does your project exist? Throughout history the purpose and use of media has shifted rapidly. Whether it's used for educating, raising awareness, entertaining or testing out a new technology and style.   Everything in media has a purpose.   So, here's this week's questions:   🌟Why does your project exist and what do you want to say to your audience?   🌟How does your project concept fit into the larger media landscape of similar projects and why will your project stand out/be relevant etc?   There's a lot to unpack here but let's start with how my project came to be. To begin we were assigned with the task of creating a walking simulator of sorts in a way that tells a story through its environment and creative choices. As the main aspect is storytelling, we wanted to have a clear sense of an exposition, rising action, climax and resolution. We also wanted a clear theme and message that was in some way relatable to our audience. Likewise, after variou...

Audience Attention

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       Audience Attention 👪 Let's start with some questions. What makes up your favourite film? What is it that gets you excited to play your favourite game or visit your favourite stores?  Do you see any patterns?   Despite what your answer is you are part of a target audience.  Let's admit it most products are only as successful as their audience. These audiences are the driving force of what a product is or could be as without an audience there's nobody to sell to. So then, how do we get these so-called audience's attention? Well, typically features like genre, purpose, storytelling, or aesthetics has a role to play. However, there are an abundant more building blocks used to capture an audience.  This leads me to the question of the week: 🌟 Investigation the audience of a currently available commercial project similar to yours and outline how they've captured the attention of their audience and how you can apply similar techniques in your ...